From the signature "Canopy Toast" at golden hour to limited-edition collaborative beverages available only to attendees, every element celebrates agricultural heritage while positioning Pulp as the creator of a new category of sophisticated fruit-based beverages that rivals traditional wine in complexity and cultural depth—establishing an authentic connection between exceptional fruit cultivation and refined enjoyment with its world-class culinary destination.

Pulp's premium experiential campaign targets sophisticated beverage enthusiasts and culinary adventurers (ages 28-45) through immersive orchard dining experiences across 12 diverse growing regions. The year-long initiative features architectural dining installations set among fruit trees, celebrated chef collaborations, and educational "field-to-flask" demonstrations that highlight the agricultural provenance of Pulp beverages. The program unfolds seasonally, beginning with spring/summer stone fruit and berry events before transitioning to fall/winter apple, pear, and citrus experiences. With $195+ ticket values and capacity for 5,000+ premium attendees, the campaign aims to elevate brand perception, drive product conversion, and generate significant social and earned media impact. The 52-week execution allocates 40% of budget to orchard transformation and event production, with success measured through attendance, sales conversion, media impressions, and distribution expansion.