nestle homewares
An immersive experiential campaign that positions Nestle Homewares as the centerpiece of modern family connection.
Pitch
Marketing Strategy
Intro
The Gathering Table: Experiential Product Activation
This nationwide activation transforms ordinary spaces into extraordinary dining experiences, demonstrating how Nestle's homeware products enhance the ritual of coming together around food. 'The Gathering Table' is an immersive experiential campaign that positions Nestle Homewares as the centerpiece of modern family connection. This nationwide activation transforms ordinary spaces into extraordinary dining experiences, demonstrating how Nestle's homeware products enhance the ritual of coming together around food.
In today's digitally distracted world, the family mealtime is being rediscovered as a crucial component of well-being. 'The Gathering Table' creates pop-up dining experiences that showcase Nestle Homewares as essential tools for meaningful connection through shared meals. The campaign brings to life the brand promise that great
Campaign Elements
Our targets are Young family units (led by parents between the ages of 28-45), Home entertaining enthusiasts, First-time homeowners, Culinary hobbyists, and Multi-generational households.
Mobile Gathering Tables- Fleet of 12 custom-designed mobile dining experiences in converted shipping containers. Each container unfolds to reveal a stunning outdoor dining space featuring Nestle HomewaresRotating themes showcase different product lines (breakfast collection, dinner entertainment, casual gathering)Deployable in unexpected urban locations, parks, and community spaces.
The Family Recipe Revival- Partner with influential home chefs to create exclusive recipes designed for Nestle cookware. Host live cooking demonstrations highlighting how Nestle products enhance the shared cooking experience. Paired with this experience, we will publish a digital cookbook with augmented reality features that shows recipes being prepared using Nestle products. Offer on site personalized recipe consultations giving guests the opportunity to work with chefs to modify and curate family recipes for modern Nestle goods, on the spot.
Memory Making Stations- Interactive photo experiences will naturally capture our influencers gathering as a 'family' unit, enjoying meals with Nestle products and cultivating the exact message we are trying to convey. We will gift each influencer a Custom-printed recipe cards featuring their photo alongside their chosen recipe detailing why this recipe feels like "home" for them. Closing off the evening with recording booths capturing stories from our guests favorite mealtime memories in the style of a confessional.
Community Table Program- Close out the 2 day weekend with a lunch where we thank our attendees with complete Nestle dining sets to aid them in growing and cultivating their own community. Host community meals bringing together diverse neighborhood residentsCreate scholarship program for culinary students from underserved communities to showcase their expertise by allowing them the opportunity to create their own menu and showcase their way of creating closeness through culinary art.
Execution Timeline
'The Gathering Table' stands apart by transforming product demonstration into meaningful community building.
Rather than simply showcasing products, this campaign creates genuine, emotional connections by facilitating tangible moments of togetherness—positioning Nestle Homewares as the essential foundation for modern family connection.
Phase 1: Design & Development (Weeks 1-8) Finalize mobile container designs, Recruit and onboard chef partners and students, Develop community/influencer partnerships in first wave markets, Create digital experience components
Phase 2: First Wave Deployment (Weeks 9-20) Shortlist, at minimum, 4 major metropolitan areas (planning for 1 week residency each), Roll out digital campaign components, Begin community table curations by researching each influencer & guests needs for gifting, Capture content for second wave marketing
Phase 3: Optimization & Expansion (Weeks 21-36) Deploy to 12 secondary markets, Introduce seasonal product showcases, Launch retail tie-ins with local partners, Activate influencer amplification program (having influencers showcase their gifts in content and the use of their Nestle products in 2 separate instances
Phase 4: Legacy Program (Weeks 37-52) Publish community cookbook (additional instances of selected culinary hobbyist influencers utilizing Nestle in curating their events and dining experiences via content), Create permanent installation in flagship locations OR established retail partners, Develop annual gathering table grant program for budding culinary students, Release campaign documentary
More Works
FAQ
01
What does a project, with you, look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI on investing in Branding Design and Creative Marketing for my business?
06
What do I need to get started?
nestle homewares
An immersive experiential campaign that positions Nestle Homewares as the centerpiece of modern family connection.
Pitch
Marketing Strategy
Intro
The Gathering Table: Experiential Product Activation
This nationwide activation transforms ordinary spaces into extraordinary dining experiences, demonstrating how Nestle's homeware products enhance the ritual of coming together around food. 'The Gathering Table' is an immersive experiential campaign that positions Nestle Homewares as the centerpiece of modern family connection. This nationwide activation transforms ordinary spaces into extraordinary dining experiences, demonstrating how Nestle's homeware products enhance the ritual of coming together around food.
In today's digitally distracted world, the family mealtime is being rediscovered as a crucial component of well-being. 'The Gathering Table' creates pop-up dining experiences that showcase Nestle Homewares as essential tools for meaningful connection through shared meals. The campaign brings to life the brand promise that great
Campaign Elements
Our targets are Young family units (led by parents between the ages of 28-45), Home entertaining enthusiasts, First-time homeowners, Culinary hobbyists, and Multi-generational households.
Mobile Gathering Tables- Fleet of 12 custom-designed mobile dining experiences in converted shipping containers. Each container unfolds to reveal a stunning outdoor dining space featuring Nestle HomewaresRotating themes showcase different product lines (breakfast collection, dinner entertainment, casual gathering)Deployable in unexpected urban locations, parks, and community spaces.
The Family Recipe Revival- Partner with influential home chefs to create exclusive recipes designed for Nestle cookware. Host live cooking demonstrations highlighting how Nestle products enhance the shared cooking experience. Paired with this experience, we will publish a digital cookbook with augmented reality features that shows recipes being prepared using Nestle products. Offer on site personalized recipe consultations giving guests the opportunity to work with chefs to modify and curate family recipes for modern Nestle goods, on the spot.
Memory Making Stations- Interactive photo experiences will naturally capture our influencers gathering as a 'family' unit, enjoying meals with Nestle products and cultivating the exact message we are trying to convey. We will gift each influencer a Custom-printed recipe cards featuring their photo alongside their chosen recipe detailing why this recipe feels like "home" for them. Closing off the evening with recording booths capturing stories from our guests favorite mealtime memories in the style of a confessional.
Community Table Program- Close out the 2 day weekend with a lunch where we thank our attendees with complete Nestle dining sets to aid them in growing and cultivating their own community. Host community meals bringing together diverse neighborhood residentsCreate scholarship program for culinary students from underserved communities to showcase their expertise by allowing them the opportunity to create their own menu and showcase their way of creating closeness through culinary art.
Execution Timeline
'The Gathering Table' stands apart by transforming product demonstration into meaningful community building.
Rather than simply showcasing products, this campaign creates genuine, emotional connections by facilitating tangible moments of togetherness—positioning Nestle Homewares as the essential foundation for modern family connection.
Phase 1: Design & Development (Weeks 1-8) Finalize mobile container designs, Recruit and onboard chef partners and students, Develop community/influencer partnerships in first wave markets, Create digital experience components
Phase 2: First Wave Deployment (Weeks 9-20) Shortlist, at minimum, 4 major metropolitan areas (planning for 1 week residency each), Roll out digital campaign components, Begin community table curations by researching each influencer & guests needs for gifting, Capture content for second wave marketing
Phase 3: Optimization & Expansion (Weeks 21-36) Deploy to 12 secondary markets, Introduce seasonal product showcases, Launch retail tie-ins with local partners, Activate influencer amplification program (having influencers showcase their gifts in content and the use of their Nestle products in 2 separate instances
Phase 4: Legacy Program (Weeks 37-52) Publish community cookbook (additional instances of selected culinary hobbyist influencers utilizing Nestle in curating their events and dining experiences via content), Create permanent installation in flagship locations OR established retail partners, Develop annual gathering table grant program for budding culinary students, Release campaign documentary
More Works
FAQ
01
What does a project, with you, look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI on investing in Branding Design and Creative Marketing for my business?
06
What do I need to get started?
nestle homewares
An immersive experiential campaign that positions Nestle Homewares as the centerpiece of modern family connection.
Pitch
Marketing Strategy
Intro
The Gathering Table: Experiential Product Activation
This nationwide activation transforms ordinary spaces into extraordinary dining experiences, demonstrating how Nestle's homeware products enhance the ritual of coming together around food. 'The Gathering Table' is an immersive experiential campaign that positions Nestle Homewares as the centerpiece of modern family connection. This nationwide activation transforms ordinary spaces into extraordinary dining experiences, demonstrating how Nestle's homeware products enhance the ritual of coming together around food.
In today's digitally distracted world, the family mealtime is being rediscovered as a crucial component of well-being. 'The Gathering Table' creates pop-up dining experiences that showcase Nestle Homewares as essential tools for meaningful connection through shared meals. The campaign brings to life the brand promise that great
Campaign Elements
Our targets are Young family units (led by parents between the ages of 28-45), Home entertaining enthusiasts, First-time homeowners, Culinary hobbyists, and Multi-generational households.
Mobile Gathering Tables- Fleet of 12 custom-designed mobile dining experiences in converted shipping containers. Each container unfolds to reveal a stunning outdoor dining space featuring Nestle HomewaresRotating themes showcase different product lines (breakfast collection, dinner entertainment, casual gathering)Deployable in unexpected urban locations, parks, and community spaces.
The Family Recipe Revival- Partner with influential home chefs to create exclusive recipes designed for Nestle cookware. Host live cooking demonstrations highlighting how Nestle products enhance the shared cooking experience. Paired with this experience, we will publish a digital cookbook with augmented reality features that shows recipes being prepared using Nestle products. Offer on site personalized recipe consultations giving guests the opportunity to work with chefs to modify and curate family recipes for modern Nestle goods, on the spot.
Memory Making Stations- Interactive photo experiences will naturally capture our influencers gathering as a 'family' unit, enjoying meals with Nestle products and cultivating the exact message we are trying to convey. We will gift each influencer a Custom-printed recipe cards featuring their photo alongside their chosen recipe detailing why this recipe feels like "home" for them. Closing off the evening with recording booths capturing stories from our guests favorite mealtime memories in the style of a confessional.
Community Table Program- Close out the 2 day weekend with a lunch where we thank our attendees with complete Nestle dining sets to aid them in growing and cultivating their own community. Host community meals bringing together diverse neighborhood residentsCreate scholarship program for culinary students from underserved communities to showcase their expertise by allowing them the opportunity to create their own menu and showcase their way of creating closeness through culinary art.
Execution Timeline
'The Gathering Table' stands apart by transforming product demonstration into meaningful community building.
Rather than simply showcasing products, this campaign creates genuine, emotional connections by facilitating tangible moments of togetherness—positioning Nestle Homewares as the essential foundation for modern family connection.
Phase 1: Design & Development (Weeks 1-8) Finalize mobile container designs, Recruit and onboard chef partners and students, Develop community/influencer partnerships in first wave markets, Create digital experience components
Phase 2: First Wave Deployment (Weeks 9-20) Shortlist, at minimum, 4 major metropolitan areas (planning for 1 week residency each), Roll out digital campaign components, Begin community table curations by researching each influencer & guests needs for gifting, Capture content for second wave marketing
Phase 3: Optimization & Expansion (Weeks 21-36) Deploy to 12 secondary markets, Introduce seasonal product showcases, Launch retail tie-ins with local partners, Activate influencer amplification program (having influencers showcase their gifts in content and the use of their Nestle products in 2 separate instances
Phase 4: Legacy Program (Weeks 37-52) Publish community cookbook (additional instances of selected culinary hobbyist influencers utilizing Nestle in curating their events and dining experiences via content), Create permanent installation in flagship locations OR established retail partners, Develop annual gathering table grant program for budding culinary students, Release campaign documentary
More Works
FAQ
What does a project, with you, look like?
How is the pricing structure?
Are all projects fixed scope?
What is the ROI on investing in Branding Design and Creative Marketing for my business?
What do I need to get started?